How to Track the Success of a QR Code
As someone who’s had to type a long web address into a smart phone, I’m a big fan of using a QR code as a short cut. So if you’re the business owner, how do you track the usage of the QR codes you...
View ArticleUpgrading Windows SharePoint Services 3.0 to SharePoint Foundation 2010
The time had come to upgrade Windows SharePoint Services 3.0 (WSS 3.0) to SharePoint Foundation 2010. Our server team was planning the migration to SQL Server 2008 and 64-bit servers. While this plan...
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Social Media Strategy from Forrester Research
Groundswell by Forrester Research’s Charlene Li and Josh Bernoff is an evergreen book on planning social media engagements for companies of any size. What is a Groundswell? “A social trend in which...
View ArticleThe social media strategy tent
I try to look for common themes in the things I see, read and experience and one that has cropped up recently has been the avocation of the iterative design process. I wonder if this is something of a...
View ArticleThree Lessons from The Lean Startup
Work in small batches using small, cross-functional teams and hold yourselves accountable using continuous testing with actionable metrics. That, to me, is the heart of Eric Ries’ excellent book The...
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